Prerequisite: ECON 201B or ECON 202B; and junior status. The place of marketing in the global economy and t he policies and practices of marketing institutions are explored. Major topics included are marketing functions, organization, research, merchandising, channels of distribution and transportation. Also, problems concerning ethics and social responsibility in the marketing arena are discussed.
Prerequisite: DSCI 259 or 352 or equivalent; MKTG 301 or equivalent; and business administration major or permission of the Associate Dean for Faculty. Research in marketing is used as a tool to identify, collect, and analyze data relevant to decision-making for businesses. Relevant statistical software is used to analyze client data. Ethical considerations related to research findings also are discussed.
Prerequisites: MKTG 301. A study of digital marketing platforms and digital commerce. Social media platforms such as Instagram, Facebook, and YouTube are explored along with digital commerce via Google and dropshipping. Students create their own social media advertisement for an actual digital commerce website.
Prerequisite: BUAD 350, senior status; and business administration major or permission of the Associate Dean for Faculty. An exploration of negotiation techniques and strategies, including: understanding opponents, determining needs and identifying objectives, and managing concessions and power dynamics, all with an eye towards maintaining goodwill and building long-term, productive professional relationships. The course will cover individual, group, multi-party, agented, and cross-cultural negotiations, through theoretical study and practical application.
Prerequisite: ACCT 101, ACCT 102; BLAW 201; DSCI 259 or DSCI 352; MGMT 301; MKTG 301; and College of Business major or permission of the Associate Dean for Faculty. This course introduced entrepreneurship to students as creating something new that adds value to others. Entrepreneurial Venture Creation focuses on the knowledge, skills, and processes required for starting a new business. Strategies and approaches for creating, managing, and marketing a new firm are emphasized throughout the course. Cross listed as MGMT/MKTG 421.
This class examines how the vision of individuals and groups combined with innovations, large and small, can affect the business environment and the culture and how the availability of those innovations can create business opportunities while often influencing social change. Cross listed as MGMT 422.
Prerequisite: MKTG 301 or equivalent; College of Business major or minor; or permission of the Associate Dean for Faculty. Professional Selling focuses on the knowledge, skills, and processes required for effective professional relationship selling. Strategies and approaches for creating, communicating, and delivering value to initiate, develop and expand customer relationships are emphasized throughout the course.
The course provides an overall perspective of rapidly developing communication function of marketing with respect to consumers, technology, and media. It views promotion from a manager’s perspective and allows students to explore the importance of integrated marketing communications which emphasizes coordination of traditional, digital, and emerging media as well as other promotional elements to achieve an efficient and effective communication plan.
Prerequisite: MKTG 301 or equivalent; and business administration major or permission of Associate Dean for Faculty. This course examines the contributions of behavioral sciences toward understanding and predicting consumer behavior, especially as it pertains to the decision-making process. It is vital for marketers and managers to understand why different people make different decisions in the same circumstances in order to better serve them. This course looks at the empirical evidence from a variety of sources on why various segments behave as they do.
Prerequisite: MKTG 301 or equivalent; and business administration major or permission of Associate Dean for Faculty. The focus of this course is to understand the challenges companies face in conducting the international marketing. Students explore various strategies to successfully manage international marketing efforts, including analysis of world markets, consumer behavior, foreign environments, and the marketing management methods required to meet the demands of the global marketplace. The problems of foreign competition, diminishing U.S. market share, and US economy’s interdependence with world markets are covered. Also assessed are different foreign market entry strategies.
Special topics of interest to faculty and students are discussed in individual seminars which focus on marketing.
Special topics of interest to staff and students pertaining to how marketing is conducted in one or more countries outside the United States are explored in depth in individual seminars. In order to receive credit for this class, students must also travel to the country as part of a class trip with the instructor.
Prerequisite: MKTG 301; and business major or marketing minor or permission of the Associate Dean for Faculty. This course serves as a capstone survey of the major topics in contemporary marketing. Topics included are delineation of market targets, the development and implementation of the marketing mix, the control and analysis of the total marketing effort, strategy, strategic decision-making tools, ethics, as well as comprehensive case studies or the use of a comprehensive simulation.
Directed by a marketing faculty member, students conduct individual research focusing on an approved topic of interest in marketing.
A supervised work experience in a sponsoring organization developed with, and under the supervision of, a marketing faculty member. A maximum of 3 hours of 499 classes in the College of Business may be used toward the upper-level elective requirement for any of the majors in the College of Business.